Mastering your target market

That identify your target market is very important and the market is a group of potential customers who use your product and to be able to see who would want to buy your products and what to buy and how decision will be purchased will need to use the latest methods to monitor market opportunities

For example slice product can be Ntgk ​​unique feature aimed at a particular category of market

Customer segment Find a group of customers who have certain traits and interests and which can be readily identified

Also you should spend some time to determine your potential customers

All successful businesses involved in marketing, and they know how to target market to the fullest. They know how to reach customers and they know how to please him. One of the first things that I'm working with each new customer is to get our specific target market and agreed.

In general we want our products and services to appeal to everyone, so we naturally our broader target market in order to catch more people.

"Who is my customer absolute? How old? And what does it do? Where do you live? Is he married? Does he have children? Why buy from me? Importantly, why you are the best (there's that word again) people to sell them?

In the area of ​​marketing should create and direct all our marketing messages specifically for him. This does not mean that your marketing will miss a lot of customers a little less perfect, they still come. Perhaps more enthusiastic and down to target your marketing too. How many times in life have you heard or even yourself said that it is better to know what we want and go for it than it is to try to please everybody all of the time, it's the same thing with your marketing.

To prove this, browse quickly to facebook.com / advertising

Facebook advertising, lovers and haters, but there is not really anywhere else on the Internet quite as good as in giving us instant demographic numbers on any target market we choose to look. Of the declarations page, click on the green button "Create new ad" at the top of the page on the right. Write anything you want to ad copy, but taking good care of mapping and location fields gender, age, interests and wide and accurate as closely as you can to fit with customers perfection just wrote down. Let us now Facebook will show you how many people feel match your criteria.

Identify and describe the target market

All successful businesses have a common feature in marketing, and large corporations know how to target market to the fullest. Not intended identifying the target market here determine the geographical area of ​​the market, but that the meaning here much more comprehensive than that, where we mean the market target various sectors which include determining the geographic area and demographic characteristics as well as the economic characteristics and social characteristics and other matters relating to the market.
If a particular company wanted food marketing their product in two geographic areas, and the area was first in one of the European countries and the second zone in one of the Islamic countries of the Middle East, what are the differences that should Mraatha?

There are several points the company must focus on them, if they were used in its product pork derivatives or alcohol they will be able to market this product in Europe, but of course will not be able to shop this product in one of the Muslim countries, in this case should be on the company that manufactured the same product, but without alcohol or pork derivatives.

And also when the work of the ad for this product, the method of display advertising in Europe must be appropriate for the European community, but the same ad may not be appropriate for a conservative Islamic society.

It is clear to us here we determine the geographical area must study the characteristics of the region, whether we were marketing a product or service.
When you decide to target a particular area then you must be studied thoroughly, because the error in understanding the target market ultimately leads to a big failure.

What do we mean by market research?

Mean market research collection, recording and analysis of data on customers, competitors and the nature of the market to be able to provide the product or service that meets the consumer's desire and superior to other competitor. Market research and help us in determining the demographic characteristics of the consumers.

What are the types of market research?

There are lots of types of market research is not here to mention, we are through this article we give an outline only, and can be found on the different types of research and choose the right ones. I will here briefly about a common species which field research.

Is conducting field research through the wishes and needs of consumers by asking them directly or by using other methods through different methods of data collection, including:

- The questionnaire, which is the most common way.

- Interview.

- Observation, and are intended to note the actions of the consumer.

- Test.



Consumer Behavior Study (3)

This is the point of the most complex and most important things, we In order to reach our marketing goals must know the different behaviors of the consumer or the client and we are studying in detail, I will talk at this point is essential in the study of consumer behavior and remind them in a concise and simplified.

What are the factors that affect consumer behavior?

- Psychological factors: motivation - cognition - learning - trends.

- Social factors: culture - social class - reference groups.

- Position SPV: answering questions: When - Why -?

- Information: commercial sources - social sources.

I will very quickly for the two types of psychological factors, namely motivation and cognition because they are very important, and here not the place to dwell because each worker can Tawheed deep studies and not detail here.


Motives

Motives are the main driver of consumer behavior, what are the reasons that urges consumers to buy the product or service?

There are theories many of the motives and perhaps the most famous pyramid Maslow humanitarian needs, where section Maslow human need into four sections, and began Boktherha importance at the base of the pyramid, and the humanitarian needs, according to Maslow: needs Alvesalogih, and of food, clothing and other - the need for safety, including the need to care health - social needs, including love and belonging to a group and other methods of communication with the community - and finally the need for self-realization.


What kinds of motives?

- Primary motives and selective and motivated to deal:

Reflect the primary motivation for the consumer's desire to acquire a certain thing to satisfy his basic needs, such as his desire to get the food to fill the hunger. While the motives selective desire to get a certain type of food, for example, without the other. While intended motivated handle consumer choice for a particular good or service among multiple varieties, for example, if he wishes to eat chocolate it selects a certain kind of chocolate without the other.

- Motives mental and emotional motivations:

The difference between the two is clear, where the motives Alaklalh based on logical reasons and made a thorough study of things, while the emotional motivation resulting from emotional reasons social Kalospab such as simulation and other others.

- Motives physiological and psychological motivations:
Motives relating to matters associated with physiological functions of the human body such as the need for food, while the psychological motivations Vtkon resulting from mental and emotional arousal.

- Positive motivation and negative motivation:

Motives are positive behaviors that lead to satisfying results in a kind of happiness, while negative motives are actions carried out by the consumer to avoid anxiety or tension.

- Public motives and motivations:

In public motives consumer is aware of the reasons for his act while the motives underlying the consumer shall act without understanding the reasons.




Perception

Intended perception receive and process organization and accommodate the consumer or customer to various temptations of selling through the five senses.


The cognitive process includes four phases:

- Exposure: When a commercial ad, for example, the consumer may be subjected to this Declaration.

- Attention: If this is a strong it سيشد consumer attention.

- To learn and understand: Advertising Excellence must to convey the idea of ​​a good or service to the customer clearly and without any ambiguity.

- Saved in memory: if the product or service is important for the customer they will be kept in memory in the final stage.


Will not dwell here to many complications in the study of consumer perception, it is not here right place for it.

Keep pace with modern trends of the consumer

If you are an employer or a business you need to study the modern trends of the consumer and know Maigom and Maehtm expe consumer through the latest trends to help you improve your own business 

First you have to know about some of the trends biggest consumer by dealing with social networking and follow-up consumer Internet services modern 
through Mobiles (Mobile) became a tool for underestimated by it enables the consumer daily access to specific products and conduct research before it is to take a decision to buy 
Second networking Alajtai become very popular among Egyptians you as an enterprise or business to follow and share users and follow-up opinions positive about the products and services on the market 
and also provide consulting and information that Alsthlekan through text messages and tweets Atawaitria 
also features a social networking any entrepreneur is to collect information strong and many identify potential customers and create a lot of useful contacts and strong opportunities to work 

New ways to increase income on the Internet

The Internet has made ​​it possible to generate many forms more than income online passive.  passive income is one of the three types of income, as classified by the IRS.  most common source of passive income through online advertising.  models advertisingonline advertisers offer A variety of models advertising offering affiliates advertising to pay for impressions and clicks or each committee.  For example, a site for e-commerce may offer a percentage of the revenue generated from the sales after a user reaches of link subsidiary. generate passive income  size passive income resulting from subsidiaries declaration comes from the number of users who see and have the link and before the announcement or the context in which is included a link where in order to attract traffic and maximize clicks, affiliates advertising you need to create content that is interesting for users, and can also be aspects of the traffic that is likely to click on the links and buy the product on the other side. need for content  for this reason, many of the sites that need content advertising subsidiaries, which are often the text.  However, it can also include content images and downloads , software, videos and various other applications and multimedia formats. webmasters earn passive income through advertising, either by creating content themselves or through subcontracting create this content to other content creators. Negative and positive compensation can be paid these amounts either through positive or negative. Some website owners choose to share part of the profits the site with creativity, while the selection of other sites to push creativity a flat fee, which represents the active form of income. Flat Fee delivering innovation with immediate gratification for the content creator, but the material with a large amount of views can earn much more passive income. E-commerce and ad auctions are just one of the ways in which income is generated on the Internet. There is another way to generate income through the sale of products and services.And many of the products are sold on e-commerce sites and auction sites. E-commerce sites generally sell a specific type of merchandise, with products that are usually sold at a specified price. Websites allow buyers and sellers to meet online. Buyers can bid on the products, according to the highest bidders get the item for sale. Contracts also uses the concept of tenders for the sale of services to a variety of sites bidding. In this model, customers can deploy projects and professionals can bid on the project. In this case, an attempt fees paid to the wishes of the professional project. Customer can choose bidders on the basis of the proposed fees, professional credentials and samples that are offered to the client. However, this represents only one of many ways in which customers and independent contractors can come together. And many customers advertising the need for services on the secret sites on the Internet, factories content and forums.  For more high-profile projects, which are commonly found talent through word of mouth from or through advertising independent contractor of his or her services on a Web site personal.  while customers may pay a fee for services, and some customers independent contractors working out the hourly wage or profit-sharing system.

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Your own business

Project Management is one of the most powerful activities that you can engage with it exciting and most fruitful, there is no limit to what can be achieved through your own business and increase your chances of success give you this precious advice to move forward to the success of your project

First we have to operate in a similar project for the project which will be implemented on the ground 

You calculate the annual income of the project in terms of salary and profit

Identify the advantages and disadvantages of establishing the project alone

Identify how furnishings and equipment will cost you

What goods or merchandise or services to be provided by the people

What is the size of the stock you'll need on your project Avctaatah

You also choose the record-keeping system (income - expenses - assets - liabilities)

Knowledge of personal financial reports and use

Identify risks that you should pay attention in your project

What are your plans to protect the project from theft (intellectual property)

You should also choose a good name for the project

Will, propaganda and advertising and marketing and develop marketing plans

Determine the prices of products in the project 

Acquainted with the latest methods of selling through my blog http://moustafaelshaeer.blogspot.com/

Finally, you must know the reasons people choose your products and buy them 

Thank Ali Qratk this article moustafa kamel

Key capabilities of the director of sales

Sales Director plays a key role in the success or failure of the institution. That is, which plays a pivotal role in achieving the objectives of the sales and revenues, so should know what is supposed to do in the workplace Sales Manager administration should be the Sales Manager The policy of the place and to deal with sales reports and coordinating sales and delivery requests in a timely fashion and performance sales is estimated process strongly
Appointment search for qualified persons to promote the company to identify prominent polarization in the field of sales recruitment, and clarify different roles for everyone of them in the sales team and between their hands sales goals and the best ways to do that is the preparation of the draft the commitment of Sales Representative obligation sales is estimated to please to be achieved by performance is assessed each month
If you want to you training director to win in a game best sales for you to train the delegates strongly your bargain hunting and training your team holds weekly sales is estimated to view aspects of objections and dealing with the customer let training practical training (workshops) trained and also on the latest developments in the world sales of hearing trainers the powerful in this area and reading sales books such as modern art complete directory sales Jeffrey eugenides Gator or watching videos Tom Hopkins thus their destination about Sa'adabad positive intellectual

Selling to the Director, who interrupted daily reality permission You must each day to sell to your customers to know customer specifically how will lead your sales team and you know nothing about your customer if not sell virtually every day once or twice, it would not be able to lead your sales team
Stimulate members of the panel is one of the most important duties of the director of sales. It needs to take his team works as a unit working for a common goal. Must ensure that members of the Panel among them and the exchange of friendly relationship with each other. Develop plans for profitable incentives and the introduction of cash benefits to encourage them to provide the level of the best determining objectives sales manager, the first thing should be done is to identify goals and develop a strategy to achieve this goals. Always remember that you who decides the course of action in the future members of your team.

Your sincere advice ten visits to key customers at least monthly with sales representatives of You Sales Director is responsible for meeting the sales goals of the Organization through effective planning and budget must be the director of sales to be very clear about his role in the organization Thank you for reading this article