What it means to "optimize" your presentations? Keywords in your speech? Including your Twitter handle on all slides? Other use of the slide content on Slideshare, Flickr and blogs Visual.ly? The answer is yes - all of the above. And more.
More marketing and communications professionals get on board with the idea that public speaking is the fuel for content marketing. The problem is the emphasis on the creation and development focuses on the individual contents or presentations.
A strategy for an optimized representation of a story or a story that are the core messages of your brand and how the live presentation connected to other content objects.
A live presentation can be connected to other content objects as a research report that could be connected to a series of blog posts, each digital assets as related pictures, polls, interviews with influential infographics, press releases, podcasts, and so on. You get the idea.
Wherever it is that your audience is for the answers you qualified to give the presentation content can help you be looking for the "best answer."
Optimize worth your public speaking skills or presentation. Think of all the hours that go into research, creating and preparing a presentation that lasts 15-45 minutes. The more time it takes for the pitch and time to promote. It seems a waste not to a presentation is a great experience for all participants.
I have my share of presentations in the past eight years, went from "nervous out of my mind" and the eyes of the Virgin public are invited to attend conferences and speeches honoring Fortune 1000 companies. In addition to these personal benefits, discussion and presentations were optimized for the most effective, high-impact marketing content that we have with our old agency every 13 years.
Although this position is based on the extent of the presentation and performance optimization, is the most important lesson to stop you or sell your brand and sell useful information that connects with the audience emotionally and intellectually. Keywords and social media do not make a great presentation. They do. Once you have a great story, the optimization will help to increase the power of history and with people who are interested.
I know there are many, many professionals and executives in companies that could benefit from the optimization of their presentations. Here are some tips:
Key issues for the optimization of public speaking as a marketing tactic of content:
1 As the presentation fits into your overall marketing or destination mail? How is it to pursue your goals?
2 What is the purpose of the presentation itself?
3 What is the purpose of the audience that will be exposed from the bill?
4 What's the story? What's the catch? What is the angle creative metaphor of aesthetics?
(And it's connected to your overall brand or messaging?)
5 How do you want people to feel the experience of the presentation? What are two or three main concepts associate with you and your brand?
Answering these questions will help you define your approach and how the presentation associated with the brand objectives and the public.
The best investment of your time with lectures is planned. Make sure your story is solid before you start to use images and fonts to hunt for smart full-screen mode.
The presentation style should fit your goals. Inspiring presentations to emotionally connect with the audience. Educational presentations have practical, easy to understand examples. Regardless of the type of presentation you give, it should be fun and you will never connect and keep the audience's attention.
Presentation deck Optimization Tips:
Here are some steps that I optimized for creating bridges of presentation to enhance the presentation experience in the organization and promotion of research and social exposure thereafter.
Create a form that contains a logo liable handle twitter hashtag and if the middle and bottom or from bottom to top. At least a twitter handle.
Write a creative title for the presentation. Also a keyword for use with a blog post title optimized.
Create a structured plan of the entire presentation
Write a one-paragraph summary of the presentation. One that is 12 to 25 words, which is about 50 words. Focus on what the viewer more on the presentation. Use them with the Meta Description fields on Slideshare and as a note to the presentation in a blog post embedded.
Make a list of "tags" or keywords that are important concepts. Use this option when it comes to promoting online platform.
Write (say) the story of your presentation in the text as a script. This guide is your speed and can be used as blog content before / after the event.
Add images or examples that support the idea of the individual films. When it comes to text, kissing. Keep it super easy.
Write optimized titles for each picture (if visible or not). This shows on Slideshare findability and AIDS.
To organize, citing sources (statistics, quotes, pictures) this efficiently and you can easily in a graph for later use.
Enter a brief description of each slide with the structure and history - put in the notes to the platform PPT. This can be helpful if the bridge to transfer Slideshare and related sites. It also reminds you that you are going to say on this film.
The quotes "Tweetable" statistics in the presentation. Check their length to ensure that they are friendly Twitter.
Linking images to related content on your blog or website. Not useful during the presentation, but much useful for online viewers afterwards.
Paste the short URL in the wings, if for downloads, resources and more information.
Identify images, stats, quotes and other elements of your presentation and how they can be reused in other media and the social web.
Download your online presentation before or immediately after you give him. Available to distribute to all participants or a short URL to your network, if you want to see all
Optimization Tips for during the presentation
I'm going to this post with some tips on optimizing for use immediately before and during the presentation to end. The use of these tactics can help you to better engage the public is present, and the reach of your messages after you leave their networks and during long space.
Promote the presentation in a way that creates the expectation. For example: Make a compelling and displays it as a tip on Foursquare for the event question. Do the same on Twitter and Facebook for the event and LinkedIn groups.
Plan your tweets of statistics and citations to publish your presentation to the conference or event hashtag.
Use of graphics and presentation of the concepts in a blog or guest blog to promote the presentation.
Ask questions 1-2 qualification with the public to sympathize with them - show them that you are willing to give them the relevant documents - not just share what will sell your brand. Actually on the answers they give you act - set at home.
Incentives for social exchange. I want to be a book for the better or livetweeting Live blogging my presentations. The last time I spoke, I have a copy and optimize a box of donuts from Voodoo. There were more than 275 tweets in 45 minutes.
Planning a Tweet share the URL at the end of your presentation for later viewing or download - Slideshare is great for that.
Enter takwaways tweetable slide at the end of your presentation. Make it easy for them to remember (and share) the key concepts.
Enter a link to something that offers the next steps - a guide, report, white paper, video, etc. Also, the presentation that you can put on Slideshare more than you are live to understand. To display this content correctly bonus, viewers have the opportunity to provide their contact details.
Events provide many benefits to content marketing and networking. Here are some other resources that cover optimize your experience of the conference as a speaker, moderator and participants.
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