Social Media Optimization

Anyone who has even dabbled in the creation and promotion of a site knows SEO optimization . But few have heard of a direction of online marketing as SMO (Social Media Optimization by) . The essence of optimization SMO is to create a series of measures aimed at attracting people to the site by some social networking (blogs, forums, blogs , etc.).

For the first time this term was formulated by Rohit Bhargava in an article published in the summer of 2006. In it he formulated the basic principles of optimization SMO 5 . According to the principles , an SMO optimizer must :

1 . Constantly improve your website link popularity.

2 . Try as easy as possible to add content to users from the site directly to the blog ( or other social network ) channels RSS and bookmarks.

3 . Continuing to attract inbound links.

4 . Permanently stimulate the export of contents of the website with links to the source.

5 . Introduce services that distribute content .

SMO is still young and undeveloped area of Internet marketing , SEO , not all understand correctly what is fundamentally different in SMO and SEO, SMO , the main difference is that you use these tools to promote your website on: networks social , community of interest, " viral " content, blogosphere , etc.

If the development plan for the site has been designed correctly, users are engaged in the promotion of your website , using their own resources . In a nutshell, optimizers do the calculation that if the content of the site is really interesting for the user, he wants to put a link on his blog . People who visit this blog always see your stuff , and probably will put in their blogs and so on. So the ' effect triggered a "word of mouth " , and the content begins to continue to extend himself as a " virus " from one user to another .

Unlike SEO optimization , where you place once attract users to the site, SMO optimization is designed to provide people a kind of an advertising message . And ' well known that the majority of users will have extremely negative attitude to any manifestation of surreptitious advertising . For this reason , PR in social networks should be as open to its visitors. In a nutshell , the visitor must be prepared to receive promotional messages in exchange of timely and interesting . Important is the fact that users of social networking sites spend an average of 2-3 times longer than those who came to the site through search engines . The main advantage of SEO for SMO is its versatility as a method. In fact, very few areas in which the use of SMO optimization method proved to be ineffective . The main disadvantage is that the SMO, SEO respect , it is labor-intensive , which has been particularly affected by the shortage of specialists .

In summary, all the above can be summarized as follows:

- Scope of SEO SMO optimization times .

- SMO provides direct contact with the public.